Team

Our consultants are experienced strategists, organizational consultants, and sales and marketing specialists.

All of our consultants have experience of general or business unit management and provide advice on sales and marketing within a 360° perspective, taking into account the implications of changes in commercial approach on general business strategy, finance, operations and human resources.

Some of our consultants work for CPI on a full-time basis, while others combine their consultancy work for CPI with other activities. This way we have over 100 people worldwide on call to answer the need of quick resources. CPI-consultants speed things up in your organization together with your people and aligned with your strategy.

Every CPI consultant has been trained in the high-impact consulting methodology developed by CPI, which allows to conduct major transformations in a company while adopting a low profile by working with commercial performance improvement champions.

Patrick Maes is a pioneer in the field of commercial performance improvement. Following studies in business, marketing, management and organizational development, Patrick served as a consultant on transformation projects for companies such as KBC, Domo, ING, Neuhaus, Iveco, VRT and dozens of other companies. In 2005 he decided to establish CPI Commercial Performance Improvement. Patrick acts as a guest speaker on commercial dynamics and serves as a member of the advisory board of various companies.

Jannick Raman joined the CPI team after studying sports management, general management and communication. He heads the CPI project office, that conducts market research, commercial data analysis and sets up CRM, websites and related tools to improve commercial performance.

Edwin Mincke is associate partner and has an extensive experience in sales and marketing. After completing studies in clinical chemistry, marketing, business management and after obtaining an MBA at the Kellog School of Management, Edwin worked in the chemical, water treatment and pharmaceutical industries in which he held business management positions. He has an extensive experience in developing international export strategies and setting up large distribution networks. Edwin also acts as the CPI specialist supporting European companies and brands to build significant market positions in the Chinese market.

Rudi Goris is associate partner and has worked in the insurance and advertising sectors for more than 20 years as a marketing director, business process manager and strategy consultant. Rudi studied political science, management, publicity and communication. He focuses on business and marketing planning, portfolio management, publicity and communication, and positioning products and services.

Johan De Mey is specialist in business and profit planning in addition to his activities as an auditor. He developed the FinPlanAct model, which visualises cash flows, business plans and balance sheets in such a way that it allows to make better strategic and managerial decisions.

Yves Mathieu focusses on business planning and funding. He studied business science and focusses on banking and finance. He worked as a business manager for Credit Agricole and as a Financial Director for Ethias Bank. Yves also serves as a consultant for the World Bank and has extensive experience in financial risk management. At CPI Yves helps clients to develop business plans and obtain subsidies and funding.

Rik Vera has extensive experience in business management and combines his position as a Director at Domo with an associate partnership at CPI where he focuses on retail dynamics and general business consultancy.

Chris Rommers is our e-commerce specialist and helps companies to achieve large returns on investment via website development and search engine optimization.

Jacques Backx specialises in lead generation via adwords, search engines and telemarketing. Jacques is a specialist and an authority on multi-channel lead generation.

Wim Vanpoucke is our creative director and responsible for improving the commercial effectiveness of publicity and communication tools, such as websites, brochures and mailshots. Together with a team of specialists he ensures that the required adjustment to marketing tools are made or that new, more appropriate tools and business identities are put in place.

Guy Gogne studied economics and spent a long time serving in the petroleum sector, where he worked as a development and marketing manager for BP and Kuwait Petroleum Guy is responsible for the management of CPS., the CPI-sales and marketing survey.

Mark Van der Gucht studied accounting and marketing, and specializes in advanced account management, following a career as a business and general manager with various companies, including Bandag, Cumerio and Kalmar.