Approach
We conduct integrated commercial performance scans using the CPI Multi-viewpoint©-model.
In these scans we analyze your commercial approach from different perspectives to identify improvement potential.
In a structured findings report we indicate where you are in line with the commercial best practices standards of your industry and where change is recommended.
Together with you and your managers we then develop a road book with a detailed implementation planning and a calculation of expected returns. Implementing the necessary changes fast and according to your strategy is of the utmost importance for CPI.
In our transformation programs we focus on a limited number of change drivers that yield a direct impact on sales, margin and commercial culture.
Very often these drivers are related to commercial management style and to the use of CRM and other analytical tools and are also related to the application of strategic account management principles.
The quick wins and direct results of our commercial programs are then used as the spark to fuel a culture of continuous commercial performance improvement in your company.
Our coaching and follow-trough programs give inspiration and support to your managers, marketing and sales professionals in order to continue the initial commercial dynamics efforts.
An average commercial dynamics program takes 6 tot 40 weeks.
In these scans we analyze your commercial approach from different perspectives to identify improvement potential.
In a structured findings report we indicate where you are in line with the commercial best practices standards of your industry and where change is recommended.
Together with you and your managers we then develop a road book with a detailed implementation planning and a calculation of expected returns. Implementing the necessary changes fast and according to your strategy is of the utmost importance for CPI.
In our transformation programs we focus on a limited number of change drivers that yield a direct impact on sales, margin and commercial culture.
Very often these drivers are related to commercial management style and to the use of CRM and other analytical tools and are also related to the application of strategic account management principles.
The quick wins and direct results of our commercial programs are then used as the spark to fuel a culture of continuous commercial performance improvement in your company.
Our coaching and follow-trough programs give inspiration and support to your managers, marketing and sales professionals in order to continue the initial commercial dynamics efforts.
An average commercial dynamics program takes 6 tot 40 weeks.