Performance improvement

 

CPI developed the Account Advancement© concept to improve commercial performance.

 

Account advancement is a systematic approach to the development of new and existing clients that includes targeting, lead generation, account management, commercial forecasting, achievement-based remuneration for sales teams and performance coaching into a single, comprehensive concept.

 

 

The CPI Account Advancement© approach can be fully automated through sales portals and CRM applications.

 

CPI has developed its own modules for CRM systems, such as Microsoft Dynamics, Salesforce.com and Quinscape, which facilitates the accelerated introduction and implementation of the CPI-Account Advancement© approach.