After the projects, the TV appearances and the training sessions now finally the book. Patrick Maes is writing a book about 20 years of... >> More

Commercial dynamics performance improvement

In a short period of time we prepare commercial teams to face new challenges... >> Read more

New products and concepts marketing

We give specific marketing and business advice about the best way to bring new products and concepts to the market... >> Read more

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It's all about value!

By Patrick Maes

 

For several years we try to convince customers to stop selling on benefits and to start selling on value.

 

In solutions sales you demonstrate benefits to conclude sales and defend margins, but in value sales...

CPI Commercial Performance Improvement

CPI ATI:

Commercial directors, managers and sales people used to get 100 days to explore a new job. Today immediate productivity is the norm.

Special project:

CPI broke its record by launching a new company in 3 weeks time.
The company is Teugels Technologies.

CPI Academy:

CPI launches its own training program.
CPI Academy will keep you up-to-date of sales and marketing topics.

Free CPI-session

CPI is organizing free sessions on september 24 and October 1 and 8 about commercial performance improvement.
Interested? >> Read more